Department of Numbers

Marathon County Wisconsin Residential Rent and Rental Statistics

The median monthly gross residential rent in Marathon County WI was $765 in 2019 according to the Census ACS survey.1 Average gross rent in Marathon County was $759 in 2019. The median rent more accurately depicts rental rates in the middle of the distribution of rents and is thus preferred in the analysis below. 2020 Marathon County median and average rent data will be released in September of 2021.

Data is also available below for Marathon County rental vacancy rates, Marathon County rent as a percent of median income and the fraction of renters in Marathon County.

Show dollars as: Nominal Real

Real Gross Rent in Marathon County Wisconsin (2019 dollars)2

2019 1 Year Change 3 Year Change
US Median Gross Rent $1,097 +1.86% +6.82%
Wisconsin Median Gross Rent $867 +0.58% +3.21%
Marathon County WI Median Gross Rent $765 -0.65% +3.24%

Marathon County WI Real Gross Rent Trends

Median gross rent for Marathon County peaked in real terms in 2018 at $770 and is now $5 (0.65%) lower. At $759, real average gross rent in Marathon County was at its highest level in 2019 since the series began in 2005.

Real Gross Rent: Marathon County WI Median, Marathon County WI Average, Wisconsin Median, US Median

Lower quartile, median and upper quartile real gross rent

Real Gross Rent History for Marathon County

Date US
Median
Wisconsin
Median
Marathon County WI
Median
Marathon County WI
Average
2019 $1,097 $867 $765 $759
2018 $1,077 $862 $770 $706
2017 $1,043 $844 $706 $714
2016 $1,027 $840 $741 $727
2015 $1,017 $840 $765 $717
2014 $986 $826 $700 $709
2013 $953 $798 $714 $697
2012 $940 $790 $747 $752
2011 $941 $798 $736 $697
2010 $955 $799 $703 $682
2009 $960 $807 $717 $695

more history ...

Marathon County Rental Vacancy Rate

The rental vacancy rate is the fraction of homes for rent that are not occupied.3 In 2017 the rental vacancy rate for Marathon County Wisconsin was 4.83% according to Census ACS data.

Rental Vacancy Rate in Marathon County Wisconsin

2019 1 Year Change 3 Year Change
US 5.97% -0.18% +0.08%
Wisconsin 4.93% -0.46% +0.08%
Marathon County WI

Trends in Marathon County WI Rental Vacancy Rate

The rental vacancy rate in Marathon County peaked in 2010 at 10.29%. Since then it has fallen by 5.46% to 4.83%. Data records for this series originated in 2005. From a 2014 post peak low of 2.67%, the rental vacancy rate has increased by 2.16%.

Rental Vacancy Rate: Marathon County WI, Wisconsin, US

Rental vacancy rate in Wisconsin

Historical Rental Vacancy Rate data for Marathon County

Date US Wisconsin Marathon County WI
2019 5.97% 4.93%
2018 6.15% 5.39%
2017 6.18% 5.20% 4.83%
2016 5.89% 4.85%
2015 5.85% 4.67% 4.37%
2014 6.32% 4.64% 2.67%
2013 6.49% 5.22% 4.71%
2012 6.77% 5.48% 5.56%
2011 7.40% 5.17% 4.05%
2010 8.17% 6.16% 10.29%
2009 8.43% 5.86% 6.77%

more history ...

Rent as a Fraction of Income

Using median household income data for Marathon County, we can calculate the fraction of income the median household would use to pay rent at the median monthly gross rent rate. For Marathon County, median monthly gross rent as a fraction of median household income was 13.94% in 2019 according to the ACS.

Marathon County Wisconsin Median Annual Rent as a Fraction of Median Household Income

2019 1 Year Change 3 Year Change
US 20.03% -0.47% -0.40%
Wisconsin 16.21% -0.51% -0.73%
Marathon County WI 13.94% -0.48% -1.57%

Trends in Marathon County WI Rent as a Fraction of Income

The fraction of median Marathon County household income required to pay median monthly gross rent peaked in 2012 (relative to the 2005 series origin) at 16.07%. Since then it has fallen by 2.13% to 13.94%.

Fraction of Income towards Rent: Marathon County WI, Wisconsin, US

Percent of median household income going towards median monthly gross rent in Marathon County Wisconsin

Historical Data for Annual Rent as a Fraction of Income in Marathon County Wisconsin

Date US Wisconsin Marathon County WI
2019 20.03% 16.21% 13.94%
2018 20.50% 16.72% 14.43%
2017 20.13% 16.57% 14.13%
2016 20.43% 16.94% 15.51%
2015 20.63% 17.08% 15.54%
2014 20.89% 17.83% 14.93%
2013 20.78% 17.67% 15.76%
2012 20.65% 17.46% 16.07%
2011 20.70% 17.60% 15.81%
2010 20.50% 17.51% 15.29%
2009 20.12% 16.99% 15.20%

more history ...

Renter Fraction in Marathon County Wisconsin

You can calculate the renter fraction in Marathon County in at least two ways: by housing units or by population. I've gone with the housing units measure here. This measure looks at the number of renting households in Marathon County as a fraction of total Marathon County households. In 2019 27.82% of households were renters according to Census ACS data.

Marathon County Fraction of Renters by Household Units

2019 1 Year Change 3 Year Change
US 35.89% -0.16% -0.99%
Wisconsin 32.80% -0.06% -0.54%
Marathon County WI 27.82% -0.17% +0.56%

Trends in the Marathon County WI Renter Fraction

The Marathon County household renter fraction peaked in in 2017 at 28.42% and is now 0.60% below that level. The origin year for the series is 2005.

Fraction of Renting Households: Marathon County WI, Wisconsin, US

Fraction of renters in Marathon County

History of Marathon County Renter Fraction

Date US Wisconsin Marathon County WI
2019 35.89% 32.80% 27.82%
2018 36.05% 32.86% 27.99%
2017 36.13% 33.39% 28.42%
2016 36.88% 33.34% 27.26%
2015 36.97% 33.21% 27.23%
2014 36.90% 33.40% 24.38%
2013 36.50% 32.82% 27.75%
2012 36.09% 32.71% 26.65%
2011 35.42% 32.15% 26.82%
2010 34.65% 31.30% 26.13%
2009 34.13% 31.02% 25.38%

more history ...

1. Gross rent is defined as contract rent plus the estimated average monthly cost of utilities (electricity, gas, water, and sewer) and fuel (oil, coal, kerosene, wood, etc.). Because some rentals include utilities and others don't, gross rent is a way of normalizing the variability.

2. Real dollars are calculated using the CPI-U less shelter series.

3. The rental vacancy rate is computed by dividing the number of vacant units for rent by the sum of the renter-occupied units, vacant units that are for rent, and vacant units that have been rented but not yet occupied.